Exposure visit – Collective Marketing
Mudagalatturu, Ramanad District and T.Kallupatti, Madurai District, Tamil Nadu, India
19 to 20 April 2010
As an organizational strengthening activity Magadi Vayalagam Vegetable Growers’ Association producers have taken up exposure visit on 19 to 20th April 2010. As per the association business plan, local team could not able to succeed collective marketing at association level up to the mark. While analysing problems of failure, association has found out that, there is a need to know more about mechanism of collective marketing at association level. Hence, the producers and local team has visited farmers associations at Mudagalatturu of Ramanad district and T. Kallupatti of Madurai district of Tamil Nadu. These farmers associations are actively involved in the activities of organic production, grading and sorting and collective marketing of chilli and maize. The team of 39 (28 M + 11 F) producers visited these associations on 19th and 20th of April 2010.
Few Snapshots of the Exposure visit